Released on = June 1, 2007, 10:45 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = High visibility materials have changed the appearance of
clothes worn for both work and leisure pursuits. Today, there are more technologies
on offer than in the past, which are able to make people and objects

Press Release Body = High Visibility Apparel: Technology for Safety, Comfort and Style

High visibility materials have changed the appearance of clothes worn for both work
and leisure pursuits. Today, there are more technologies on offer than in the past,
which are able to make people and objects more visible. Also, a wider availability
of fabrics, materials, designs and colours has led to greater choice. Clothing which
incorporates high visibility materials has become an increasingly common sight in
working environments, especially those where the danger of not being seen can prove
fatal-as in the case, for example, motorways and construction sites. As a
consequence of the growing impact of health and safety regulations on businesses,
the market for high visibility safety wear is experiencing stronger growth than many
other textile application areas. Since the introduction in the 1990s of high
visibility apparel standards in Europe and the USA, a number of companies and
institutions have added high visibility garments to their corporate uniforms. Thanks
to advances in technology, designers and manufacturers of this type of apparel have
been able to make safety features fashionable.

Modern manufacturing techniques allow the use of colour to disguise reflective
material so that it can not be seen during normal daylight.

This has greatly enhanced the appeal of such material, especially in activewear and
sportswear. Technological advancements have also enhanced the comfort of high
visibility safety wear. This has played a major role in fuelling demand and in
raising compliance rates, as the wearer is less likely to sacrifice safety for
comfort. Meanwhile, pressure on companies to comply with safety wear regulations
will ensure that the demand for high visibility materials remains robust.


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